Sense of SMYTHE By SMYTHE
How does an iconic fashion brand launch its first fragrance? It shows the perfume in the same way it features its clothing - not in a bag, nor a bottle, but on the wearer.
We decided to show the perfume as it actually exists, albeit invisible, in the personal and unique places women chose to wear it on the skin. The lack of perfume bottle differentiates our communication from the sea of same in other fragrance advertising, exuding the same confidence the SMYTHE brand is known for.
LLB Online, The Message
We created the packaging for the scents embodying the essences of the brand to create a design that is timeless.
