National Advertising Challenge. Silver Winner in the Big Idea Category.
Fact: Degree encourages movement. Because thanks to its MotionSense Technology, the more you move, the more it works. Idea: The MotionPass: The first ever travel-size deodorant that gives you 48 hours of free access to move around your city. The same 48 hours it keeps you dry. On the hottest weekend of the year, we'll hand them out on the street. Giving Canadians the ultimate freedom to move.
National Advertising Challenge. Merit Winner in the Experiential Category
