Points Pointer Outer by Blue Rewards

The transition from AIR MILES to Blue Rewards gave Canadians more ways to earn than ever, but they were still missing out on so many points. We partnered with TikTok and hijacked over 200 (wild I know) pieces of content. How? With the iconic, creator / comedian Boman Martinez-Reid. We turned him into our official “Points Pointer Outer" to point out every missed point opportunity. 25 millions views in the first month and counting (not to shabby).