FACT: Degree encourages movement. Because thanks to its MotionSense Technology, the more you move, the more it works.
IDEA: The MotionPass: The first ever travel-size deodorant that gives you 48 hours of free access to move around your city. The same 48 hours it keeps you dry. On the hottest weekend of the year, we'll hand them out on the street. Giving Canadians the ultimate freedom to move.
EXECUTION: Ride with Bike Share. Canoe at the Harbourfont. Sweat in a GoodLife class. Just apply. Tap your pass. And go.
PARTNERSHIPS: We’ll partner with retailers like MEC and Lululemon to offer 48 hours of exclusive in-store promotions. A Google Maps extension will display a full list of partners in each city.
DIGITAL EXTENSION: The extension will also track your movement. After 48 hours, the Canadian who moves the most will unlock a trip of a lifetime to adventure destinations like The Pacific Crest Trail or Machu Picchu.
Newer generations of homeowners don’t have the trade skills or experience required to take on DIY projects by themselves. If only they knew how easy (and free!) it could be to learn. Using fixer-upper opportunities that exist in high-traffic areas, we’ll make “broken stuff” bring home improvements and renovations to mind and inform homeowners that they can go online to register for on-site DIY workshops at their local Home Depot for the best guidance and hands-on experience they can get.